Launch Marketing (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you use our services or visit our website. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By interacting with Launch Marketing, you agree to the practices described in this policy.

 

1. Who We Are

Launch Marketing
[Insert Registered Address]
Company Registration Number: [Insert Number]
VAT Number: [If applicable]
Email: hello@launch-marketing.co.uk
Phone: 01273 640 224

Launch Marketing acts as the Data Controller for the personal data we collect.

​

2. Personal Data We Collect

We may collect and process the following categories of personal data:

​

2.1 Information You Provide Directly

• Name

• Email address

• Phone number

• Billing address

• Property address or location related to the photography service

• Company details (for estate agents, landlords or developers)

• Access instructions for property visits

• Any notes or requests relevant to the photoshoot

• Images and video footage captured during the photoshoot

​

2.2 Automatically Collected Information

When you visit our website, we may collect:

• IP address

• Device and browser information

• Pages viewed and navigation paths

• Cookies and tracking data (see our Cookie Policy)

​

2.3 Information from Third Parties

We may receive information about you from:

• Estate agents

• Property managers

• Landlords or developers

• Booking platforms

• Publicly available sources

​

3. How We Use Your Personal Data

Launch Marketing may use your information for the following purposes:

​

3.1 Delivering Photography Services

• Arranging and managing photoshoot appointments

• Accessing properties for real estate photography

• Delivering edited images, videos or digital content

• Responding to enquiries and providing quotations

​

3.2 Business Operations

• Processing payments and issuing invoices

• Record-keeping and accounting

• Internal audits and compliance checks

​

3.3 Marketing (With Consent or Legitimate Interest)

• Promoting services or sending updates

• Sharing portfolios or case studies (with explicit property owner/client permission)

You can withdraw consent to marketing at any time.

​

3.4 Website Functionality

• Analysing website usage

• Improving site performance and user experience

​

3.5 Legal and Regulatory Compliance

• Preventing fraud or misuse

• Complying with tax, legal and regulatory requirements

​

4. Photography, Image Use & Property Rights

Launch Marketing captures images and/or video of properties as part of real estate marketing services.

We may use property images for:

• Delivering content to clients

• Our portfolio (online or printed)

• Social media or marketing materials
  Only with prior written permission from the client or legal property owner.

If you do not want images of your property used in marketing, please inform us before or immediately after the photoshoot.

We do not photograph individuals without consent and avoid capturing identifiable personal data where possible.

​

5. Lawful Bases for Processing

We process your personal data using the following lawful bases:

• Contractual necessity – to provide photography services

• Legitimate interests – to operate and grow our business

• Legal obligation – for record-keeping and compliance

• Consent – for marketing emails or promotional image use

​

6. How We Share Your Data

Launch Marketing will only share your data when necessary to deliver our services.

​

We may share your data with:

• Payment processors (e.g., Stripe, PayPal)

• Cloud storage and image-delivery services

• Photo editing subcontractors (bound by confidentiality agreements)

• Website hosting and IT service providers

• Professional advisers (accountants, solicitors)

• ​

Legal Disclosure

We may share information if required:

• To comply with the law

• To protect our rights, clients, or business

Launch Marketing does not sell personal data to third parties.

​

7. International Data Transfers

If data is stored or processed outside the UK (e.g., cloud editing platforms or hosting providers), we ensure protection through:

• UK adequacy regulations

• Standard Contractual Clauses (SCCs)

• Equivalent safeguards ensuring UK-level protection

​

8. Data Retention

We retain personal data only as long as necessary:

• Client and booking records: 6 years

• Financial records: 6 years (legal requirement)

• Images and photographs:

  • Standard client delivery copies: 36 months unless agreed otherwise

  • Portfolio images: retained until consent is withdrawn

• Website analytics: up to 26 months

Once retention periods expire, data is securely deleted or anonymised.

​

9. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data

• Rectify incorrect information

• Request erasure (in certain circumstances)

• Restrict or object to processing

• Request data portability

• Withdraw consent

• Not be subject to automated decision-making (we do not use this)

To exercise your rights, contact us using the details in Section 1. We respond within one month.

10. Cookies

Our website uses cookies to improve performance and personalise your experience.

For more information, see our Cookie Policy (we can create this if you need one).

​

11. Data Security

Launch Marketing takes data security seriously. Measures include:

• Encrypted online communication (SSL/TLS)

• Secure servers and password-protected systems

• Restricted staff access to personal data

• Regular software and security updates

• Secure digital storage of images

While we take all reasonable steps, no internet transmission is fully secure.

​

12. Children’s Data

Our services are not intended for individuals under 18 years old.
We do not knowingly collect children’s data.

​

13. Third-Party Links

Our website may contain links to external sites. Launch Marketing is not responsible for the content or privacy practices of third-party websites.

​

14. Changes to This Privacy Policy

We may update this Policy periodically. Any changes will be published on this page with an updated “Last Updated” date.

By continuing to use our website or services, you accept any changes to this policy.

​

15. Contact Us

If you have questions about this Privacy Policy, or wish to exercise your data rights, you can contact us at:

Data Protection Officer
Launch Marketing
[Address]
Email: [Insert Email]
Phone: [Insert Phone Number]

​

16. Complaints

If you are unhappy with how we handle your data, please contact us first so we can resolve the issue.

You may also contact:

Information Commissioner’s Office (ICO)
Website: ico.org.uk
Phone: 0303 123 1113